As marketers, we know that data is king. It’s the backbone of any successful campaign and provides the insights needed to make data-driven decisions. However, many marketers are still relying on manual data collection methods and basic tools like Excel and Supermetrics to perform their …
ChannelMix vs Funnel
In today’s marketing landscape, data is king. The ability to collect, analyze, and act on data insights is crucial for any marketer looking to make informed decisions and drive results. That’s why marketing automation tools like ChannelMix and Funnel.io have become increasingly popular among modern …
ChannelMix: The Revenue Generation Platform You Can’t Afford to Ignore
If you’re a marketer, you know that generating revenue is the ultimate goal. But with a limited budget and a never-ending list of channels to manage, achieving that goal can be a daunting task. That’s where revenue generation platforms like ChannelMix come in, helping marketers …
Can Automated Media Mix Modeling Help Combat Cookieless Marketing?
The marketing landscape is changing rapidly. With the advent of privacy regulations and the phasing out of third-party cookies, marketers are scrambling to find new ways to measure the effectiveness of their advertising campaigns. One promising solution is automated media mix modeling, which can help …
Why You Need Data Automation in Your Life (and How ChannelMix Can Help)
As a marketer, you’ve got a lot on your plate. From social media campaigns to email marketing to SEO, it’s hard to keep track of all the data you’re collecting. That’s why data automation is so important – it can help you streamline your data …
The Rise of AI in Media Planning: How It Will Revolutionize the Industry
The advertising industry has come a long way since the days of Mad Men. No longer do we rely on gut feelings and creative inspiration to guide our campaigns. Today, it’s all about data. But with so much data at our fingertips, it can be …
Unleashing the Power of Incrementality
Do you ever wonder if your marketing campaigns are actually making a difference? Are you curious about how to optimize your campaigns for maximum ROI? Then it’s time to unleash the power of incrementality with marketing analytics! In this blog post, we’ll show you how …
Introducing ChannelMix AI: Plan Spend & Predict ROI with up to 93% Accuracy
As a marketer, organizations put their trust in your industry expertise to help them achieve their business goals. But it’s impossible to deliver strategic campaigns without data to inform your decision-making. If you’re tired of playing the guessing game with your marketing budget, then the …
The ChannelMix Team Is Getting GA4 Certified, and You Should Too!
The ChannelMix team recently launched an initiative to get as many employees GA4 certified as we could. We wanted to make sure everyone knew what was changing in the new version of Google Analytics and what it would mean for our customers, our platform and …
What’s the Difference? Google Analytics vs. Google Analytics 360
Google’s got a lot on their plate right now, at least on the analytics front. Back in August 2019, Google announced they will begin phasing out third-party cookies in 2022, though that deadline keeps getting pushed. It’s now looking like the second half of 2024. …