Whether you’re a passive or power Google Analytics user, you’ve more than likely run across bots hitting your site. At best, these irksome scripts are harmlessly sending traffic to your webpage, skewing your data. At worst, they’re maliciously installing viruses and worms that affect those …
How Can I Use Big Data?
The phrase Big Data gets bandied about a lot these days. A basic rubric, though, is whether you can query your data on one computer, or in a reasonable amount of time. But that’s still pretty vague, because while Excel can’t open a file with …
5 Things to Look for In DaaS Providers
In this November Simple Talk article by Robert Sheldon, he discusses an on-coming wave of “data as a service” (DaaS) which is meeting the growing demand for companies to use more data to make decisions. We agree that the wave is coming – we’re riding …
Understanding the Customer Decision Journey
Watch a snippet of Matt Hertig’s provocative talk, “The First Rule of Marketing Analytics: Forget the Customer.” In this video, he explains that the customer journey is no longer linear: neither should be our means to understand it.
Accessing Elements in the DOM using JavaScript in GTM
In this video, Cory Cummings, Alight Analytics’ Manager of Web Analytics, takes viewers through some simple JavaScript shortcuts that can be useful in Google Tag Manager.
Use Provisioning Scripts When Creating an EC2 Instance
Senior Platform Developer Caleb Hyde takes you through the process of provisioning scripts when creating an EC2 instance in Amazon AWS. Watch the video.
Understanding Tableau Dimensions and Measures
Alight Analytics’ Brian Armstrong, Senior Report Developer, explains how to use dimension and measure field types in Tableau. Watch the full video here!
Create a Virtual Server Using EC2 on AWS
In this video, Alight Analytics’ Senior Platform Developer Caleb Hyde takes viewers through the experience of setting up a virtual server using Amazon AWS Elastic Compute Cloud (EC2).
Why Store and Analyze Marketing Data?
A marketing strategy is as important to a business as a strategy from any other unit. And likewise, it should be informed and measured by reliable data and analysis. At Alight Analytics, we help marketers round these strategies into form. We have the tools to monitor …
How to Enable Demographic Reports and Advertiser Features, and Exclude Domain Referrals in Google Analytics
Transcript: This is Rick Reinard. I’m the manager of web analytics for Alight Analytics, and I’m going to show you two new features Google Analytics has added to the admin. These features are interesting because in the past you used to have to put custom …