Why You Can’t Just Buy a Marketing Attribution Model

Matt Hertig Analytics for Marketers, Blog, Marketing Measurement Leave a Comment

Multi-Channel Attribution has become a very hot phrase over the past few years. Like many buzz terms, marketers understand the concept behind multi-channel attribution but don’t understand how to effectively implement this strategy. If you aren’t quite familiar with this term yet, the idea behind …

Lost in a Sea of Reports!

Matt Hertig Blog, Marketing Measurement Leave a Comment

Measuring its results has always been one of marketing’s biggest challenges. Historically, traditional marketing efforts such as print, radio and TV advertising produced little measurement data – let’s call this the “data pond.” Marketers would use very basic fishing tools such as Excel to try …

Adobe (Omniture) SiteCatalyst vs. Google Analytics – Round 1: Unexpected Cost Savings

Michelle Jacobs Blog, Google Analytics Support Leave a Comment

From our experience with Fortune 500 companies, Omniture SiteCatalyst (now Adobe SiteCatalyst) has always been king. In many regards, the king has been dethroned. SiteCatalyst, along with the entire Adobe Online Marketing Suite, has capabilities that Google Analytics does not provide. However, those capabilities (which …

Alight Analytics launches new marketing channel attribution platform, ChannelMix

Matt Hertig Marketing Data Management, Press Releases Leave a Comment

KANSAS CITY, MO – Alight Analytics announced today the launch of its new marketing channel attribution platform, ChannelMix, built to simplify marketing analytics.   ChannelMix delivers a single source of truth from which all team members and agencies build upon to enhance and optimize marketing …