How to Build a Custom Flat Report with Google Analytics

Transcript: This is Rick Reinard, the manager of web analytics with Alight Analytics, and I’m going to show you how to build a custom flat report in Google Analytics. Many of you probably know, you can build a custom report in Google Analytics by clicking …

How to Add Custom Segments in Google Analytics

Transcript: This is Rick Reinard, Manager of Web Analytics with Alight Analytics, and I am going to show you the “add segment” feature in Google Analytics. As many of you probably know, you can add a segment to your data, which helps you slice it …

System Provisioning on Amazon AWS

The AWS platform has a bewildering number of components. I find it useful to think of the different components in terms of levels of abstraction for platform deployment. This is reflected somewhat in the AWS Documentation when selecting the Products selection in the drop-down menu from …

Tableau Techniques: Blending with Dates

Tableau opened up a whole new world of possibilities when they introduced Data Blending in version 6.0. Not only did this allow users to combine data sources without relying on SQL or a database developer (although joins can be more efficient), you could now combine …

Alight Analytics Releases Revolutionary Analysis Platform, ChannelMix Self-Service

KANSAS CITY, MO—Alight Analytics, an industry leading marketing analytics firm, today announced the release of the revolutionary marketing analysis solution, ChannelMix Self-Service, designed to aggregate marketing performance data in a cloud hosted data warehouse and allow users to build their own custom reports on the …

Do You Have a Marketing GPS?

For more than seventeen years, I have been commuting back and forth to work, 80 miles each day. Of course, with the joy of commuting comes the joy of traffic. Yes, like many of you reading this, I am one of those people sitting behind …

Lessons Learned through Modeling Channel Attribution

At Alight Analytics, one of our goals is to help our clients understand what the optimal marketing mix is through answering the question “Where should I spend my marketing budget?” In studying these problems and working through the data I’ve learned a lot; a few …

Tableau Doesn’t Have to Tear Us Apart

At the Tableau conference this year, I noticed a theme in conversations among developers and analysts. There seems to be common experience of “friendly animosity” between IT departments and marketing departments. Analysts rely on developers to supply them with data, but a lack of clear …