As a marketer, you’ve got a lot on your plate. From social media campaigns to email marketing to SEO, it’s hard to keep track of all the data you’re collecting. That’s why data automation is so important – it can help you streamline your data …
The Rise of AI in Media Planning: How It Will Revolutionize the Industry
The advertising industry has come a long way since the days of Mad Men. No longer do we rely on gut feelings and creative inspiration to guide our campaigns. Today, it’s all about data. But with so much data at our fingertips, it can be …
Unleashing the Power of Incrementality
Do you ever wonder if your marketing campaigns are actually making a difference? Are you curious about how to optimize your campaigns for maximum ROI? Then it’s time to unleash the power of incrementality with marketing analytics! In this blog post, we’ll show you how …
Introducing ChannelMix AI: Plan Spend & Predict ROI with up to 93% Accuracy
As a marketer, organizations put their trust in your industry expertise to help them achieve their business goals. But it’s impossible to deliver strategic campaigns without data to inform your decision-making. If you’re tired of playing the guessing game with your marketing budget, then the …
The ChannelMix Team Is Getting GA4 Certified, and You Should Too!
The ChannelMix team recently launched an initiative to get as many employees GA4 certified as we could. We wanted to make sure everyone knew what was changing in the new version of Google Analytics and what it would mean for our customers, our platform and …
What’s the Difference? Google Analytics vs. Google Analytics 360
Google’s got a lot on their plate right now, at least on the analytics front. Back in August 2019, Google announced they will begin phasing out third-party cookies in 2022, though that deadline keeps getting pushed. It’s now looking like the second half of 2024. …
How Fantasy Football Can Help Your Next Marketing Campaign (No, Really)
Hear us out: You can make your next marketing campaign much more effective if you treat it like a fantasy football team.
Everything You Need to Know about Migrating to GA4
Got questions about migrating to Google Analytics 4? Here are some of the biggest ones, along with answers from our team.
Avoiding the Five Deadly Sins of Marketing Analytics
There are a lot of things that can go wrong in marketing. Some of them are less in your control like customer sentiment or an economic downturn. But there are five marketing analytics mistakes that are totally within your control to either fix or completely …
Why your MCF report doesn’t match anything else in GA
The Problem While working on our data-driven multi-touch attribution solution, we noticed that we couldn’t reproduce the attribution results provided in Google Analytics – even using a simple last touch model. To add to the confusion, we noticed that our rule-based attribution models were all …