As a lead gen marketer, you know that optimizing your marketing budget is crucial for driving better results and ROI. In this ever-evolving digital landscape, leveraging AI can be the key to staying ahead of the competition and making data-driven decisions. In this post, we’ll …
Predicting ROI with AI: Revolutionize Your Marketing Strategy for Better Returns
In today’s fast-paced, data-driven marketing world, accurately predicting ROI is essential for creating a successful strategy. With artificial intelligence (AI) at your fingertips, you can now uncover hidden insights and make data-driven decisions to maximize your returns. In this post, we’ll explore how AI can …
Supercharge Your B2B Lead Generation with AI-Powered Media Mix Optimization
Embrace the Future of B2B Lead Generation with AI-Powered Media Mix Optimization Welcome to the exciting world of AI-powered media mix optimization, where B2B lead generation takes on a whole new level of efficiency and effectiveness! As the digital marketing landscape evolves at lightning speed, …
The Benefits of Combining Media Spend and Lead Volume
As a B2B marketer, you know how important lead generation is for the success of your business. But, are you struggling to get the results you need? If so, it might be time to take a closer look at your marketing strategy and use AI …
Lead Gen Goes Sci-Fi: The Rise of AI and Its Impact on Your Marketing Funnel
As lead generation marketers, we all want to maximize our marketing funnel and improve ROI. But with so many marketing channels available and an ever-changing digital landscape, it can be challenging to keep up. Enter AI. Artificial intelligence is revolutionizing lead generation and changing the …
ChannelMix Achieves SOC 2 Type 2 Compliance, Demonstrating its Commitment to Data Security and Privacy
Kansas City, MO – March 13, 2023 – ChannelMix, a leading marketing revenue optimization platform, announced today that it has achieved SOC 2 Type 2 compliance, a rigorous standard for data security and privacy. The SOC 2 Type 2 certification is awarded to companies that …
Why Manual Data Collection is Holding Marketers Back
As marketers, we know that data is king. It’s the backbone of any successful campaign and provides the insights needed to make data-driven decisions. However, many marketers are still relying on manual data collection methods and basic tools like Excel and Supermetrics to perform their …
ChannelMix vs Funnel
In today’s marketing landscape, data is king. The ability to collect, analyze, and act on data insights is crucial for any marketer looking to make informed decisions and drive results. That’s why marketing automation tools like ChannelMix and Funnel.io have become increasingly popular among modern …
ChannelMix: The Revenue Generation Platform You Can’t Afford to Ignore
If you’re a marketer, you know that generating revenue is the ultimate goal. But with a limited budget and a never-ending list of channels to manage, achieving that goal can be a daunting task. That’s where revenue generation platforms like ChannelMix come in, helping marketers …
Can Automated Media Mix Modeling Help Combat Cookieless Marketing?
The marketing landscape is changing rapidly. With the advent of privacy regulations and the phasing out of third-party cookies, marketers are scrambling to find new ways to measure the effectiveness of their advertising campaigns. One promising solution is automated media mix modeling, which can help …