KANSAS CITY, MO—Alight Analytics, an industry leading marketing analytics firm, today announced the release of the revolutionary marketing analysis solution, ChannelMix Self-Service, designed to aggregate marketing performance data in a cloud hosted data warehouse and allow users to build their own custom reports on the …
Do You Have a Marketing GPS?
For more than seventeen years, I have been commuting back and forth to work, 80 miles each day. Of course, with the joy of commuting comes the joy of traffic. Yes, like many of you reading this, I am one of those people sitting behind …
Lessons Learned through Modeling Channel Attribution
At Alight Analytics, one of our goals is to help our clients understand what the optimal marketing mix is through answering the question “Where should I spend my marketing budget?” In studying these problems and working through the data I’ve learned a lot; a few …
Tableau Doesn’t Have to Tear Us Apart
At the Tableau conference this year, I noticed a theme in conversations among developers and analysts. There seems to be common experience of “friendly animosity” between IT departments and marketing departments. Analysts rely on developers to supply them with data, but a lack of clear …
Embedding Tableau Workbooks into WordPress Blogs
After a recent blog post containing Tableau workbooks stumped the Alight team, we put together a guide for embedding tableau workbooks into WordPress.
Creating Data Layer Macros Within Google Tag Manager
When common tags & rules within GTM aren’t enough, you can create additional macros that address the more specific requirements of your site. Learn more.
Getting Data Out of Tableau Server
At Alight, we use Tableau Server – branded Channelmix.com – as our client reporting portal. This works wonderfully for getting data to our clients, but they may need it in another form for further distribution to their customers. Here are some pointers for getting data …
A Bit Wiser
Background A lot of Alight’s development work consists of writing interfaces to various different APIs. Our clients have social media data they want us to pull together (Twitter mentions, Facebook likes, Youtube shares). They have online media that we report on (Google analytics, Adwords, and …
Optimizing Media Efficiency with Google Analytics
We’re very fortunate in that we get to work with some rockstar clients who really utilize the data they’re getting out of a solution like ChannelMix and Google Analytics. Most of our clients also work with various media agencies, and often times utilize our data analysis …
Why Python
At Alight Analytics we use Python for our ETL system as well as production models. Much of the reason for choosing Python was happenstance but looking back, it was a good choice. When choosing a language there are many things to consider; I’ll discuss a …