Taking the time to understand a problem often appears unproductive, but it is absolutely essential to getting the job done right. Take time for quiet reflection.
What Google Tag Manager Can Do For You
With Google Tag Manager, marketers have the ability to add all of their tags to a single container to control how they will fire throughout the site. Learn more!
Stop Showing Me Pretty Graphs & Charts
There is a lot of hype and over promising by visualization software providers today. The promise of these types of providers, such as Domo and Bime to name of few, is that with their type of solution, your analytics problems will be solved. The reality …
How Marketers Should Answer “What Is It You Do Here?”
If you’re a marketer, there’s a possibility you’ve been asked, likely in the absence of any reality, this infuriating question by a salesperson: “what is it you do here again?” Salespeople live in a world between the brass tacks of success or failure. You hit …
Fun with Multi-Channel Fun-nels
Google Anaytics is great. What marketer doesn’t want to have a bunch of data that maps out exactly how users interact with their site? When implemented correctly, there is SO much data that can be rolled up into the interface. And as if Google wanted to …
Cloud Plumbing
AWS and the CLI Much of Alight’s reporting infrastructure run’s on the Amazon Web Services cloud computing platform. Since we’re a Python shop, we use the boto library in our codebase. For operations and adhoc activities, though, we sometimes need to inspect the components that …
Dynamic Date Parameters in Tableau
Date filters are one of the most common controls we put on our Tableau dashboards here at Alight. Normally, we use parameters (not quick filters) to allow our clients to choose the timeframe they want to see: this makes it easy to apply them across …
Conversion Rate Gremlins: Part 1
We work with a lot of large ecommerce clients, helping them with Google Analytics strategy, collecting marketing partner data for dashboard reporting, and deep analysis of their site (and business) performance. E-commerce retailers are in a position that comes with significant benefits because they’ve got …
Design First, Analyze Second
Design matters. A plan is necessary. Design is always the best first step in creation. In engineering or invention, we should always start with a problem, develop potential solution ideas, determine optimality, and create a plan for building and putting those pieces together. Good ol’ …
The Million Dollar Marketing Question
What would you do with a million dollars? With a million dollars, I can think of a lot of things to do. Invest in my kids college, pay-off the house, take a nice trip, buy a house on the beach, well I could go on. …