A marketing strategy is as important to a business as a strategy from any other unit. And likewise, it should be informed and measured by reliable data and analysis. At Alight Analytics, we help marketers round these strategies into form. We have the tools to monitor …
Alight Analytics Releases Revolutionary Analysis Platform, ChannelMix Self-Service
KANSAS CITY, MO—Alight Analytics, an industry leading marketing analytics firm, today announced the release of the revolutionary marketing analysis solution, ChannelMix Self-Service, designed to aggregate marketing performance data in a cloud hosted data warehouse and allow users to build their own custom reports on the …
Alight Analytics launches new marketing channel attribution platform, ChannelMix
KANSAS CITY, MO – Alight Analytics announced today the launch of its new marketing channel attribution platform, ChannelMix, built to simplify marketing analytics. ChannelMix delivers a single source of truth from which all team members and agencies build upon to enhance and optimize marketing …
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