Alight Analytics Named Best Business Analytics Provider

KANSAS CITY, MO – Alight Analytics has won Innovation Enterprise’s Best Business Analytics Solution Provider Award, presented in Las Vegas on January 22, 2014. This award recognizes an organization that has pioneered analytic initiatives that have had an overall positive impact within the business analytics community and have demonstrated innovative achievements within the analytics world.
“Alight Analytics showed that they have gone above and beyond to create new and innovative technology to help their customers create key business gains through familiar and useable design and functionality,” said Joanna Giddings, Director of Global Marketing for Innovation Enterprise. “The category was very popular with several of the nominees showing a genuine effort to go the extra mile for their customers but Alight Analytics has shown that they provide the most innovative product.”
“We are honored to receive the award for Best Analytics Solution Provider,” said Matt Hertig, Co-Founder of Alight Analytics. “This award is a reflection of the great team we have at Alight and our passion for delivering superior analytics services.”
The two day Business Analytics Innovation Summit was held at Caesars Palace in Las Vegas and drew a crowd of over 30 industry leading speakers as well as over 250 senior level analytics professionals from across the globe. Companies like Google, Coca Cola, Pinterest and LinkedIn attended. Topics covered included business analytics use cases, predictive analytics, analytics for the future, real time analytics, logical data warehousing and consumer analytics. Audiences learned the latest insights and best practices within business analytics and examined cutting edge technologies. The award nomination process was open to the entire United States data community and all entries were judged by the Business Analytics Innovation Awards Panel. 
For more information, and to read the press release, visit Innovation Enterprise’s website.
Innovation Enterprise is an independent business-to-business multi-channel media brand focused on the information needs of Senior Big Data, Strategy, Advanced Analytics, Digital, Finance, Operations, Publishing and Decision Support executives. In addition to live conferences and summits, Innovation Enterprise products include digital on-demand video content, live and on-demand webcasts plus online communities. IE also provides marketing services as well as on-site custom production and custom research to Fortune 500 clients. 
Alight Analytics is an independent marketing analytics firm based in Kansas City, Missouri offering industry leading multi-channel marketing analytics solutions for global marketers. As a Google Analytics Certified Partner and Authorized Premium Reseller, Alight Analytics unites clients’ offline and online marketing channel data for a transparent, comprehensive view of performance and ROI. Alight works alongside clients to develop marketing measurement tracking strategies, implement robust web analytics solutions and deliver customized reporting dashboards that enable clients to facilitate data-driven marketing decisions. Alight’s team of marketing analysts, data scientists and web analytics experts provide holistic insights and analysis for effective marketing channel optimization. Alight is part of the Class of 2014 25 Under 25 Award Winners and is a winner of Innovation Enterprise’s Best Business Analytics Solution Provider Award.

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