Alight Analytics Selected as a Thinking Bigger Business Smart Company to Watch

KANSAS CITY–Alight Analytics, an independent marketing analytics firm based in Kansas City, has been inducted into Thinking Bigger Business’ 2014 class of Smart Companies to Watch.

The Smart Companies to Watch awards are gifted to Kansas City’s more innovative and forward-thinking entrepreneurs.  Award winners were honored at a dinner event on Thursday, December 4th.  Alight Analytics was joined by over a dozen companies at a reception in Kansas City Marriott Downtown.

“We are thrilled to be chosen as a Smart Company to Watch,” said Michelle Jacobs, Alight Analytics Co-Founder. “This is a great honor, and it certainly makes us proud of the company we’ve built over these past eight years.”

To read Alight’s Smart Companies to Watch article and to learn more about Thinking Bigger Business, please visit their digital publication.


Thinking Bigger Business is a media group dedicated to providing the strategic, “how-to” information businesses need to become more productive and more profitable so they can grow to the next level. Thinking Bigger Business delivers that information through a variety of media products and other channels such as print publications, radio, electronic and numerous events.


Alight Analytics delivers global marketers powerful, actionable marketing analytics. As a pioneer in the space, Alight has been offering its holistic analytics platform and services since 2007. With a talented team of dedicated experts, a proven process, and the industry’s best platform, Alight reveals omni-channel insights to enable marketers to optimize all their marketing channels. These insights significantly increase marketing ROI across their entire marketing portfolio – both online and offline. As the only marketing analytics firm to provide a full-service solution, Alight integrates its clients’ own marketing data in its cloud-based ChannelMix Big Data warehouse, builds custom dashboards, delivers regular, proactive insights and creates powerful attribution and predictive models to ensure future success.

Alight Analytics was named the 2014 Best Business Analytics Solution Provider by Innovation Enterprise, a 2014 25 Under 25® award winner by Thinking Bigger Business and Alight’s Co-Founder, Michelle Jacobs, was named one of Ingram’s 2014 40 Under Forty honorees. Alight Analytics is a Google Analytics Certified Partner, a Google Analytics Authorized Premium Reseller, a MarketLive Integrated Partner, an Amazon Web Services APN Consulting Partner, a Tableau Software Technology Partner and part of the SAP HANA Startup Program.

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