Platform capabilities

Multi-Touch Attribution

Future-proof, first-party driven attribution models that help you attribute channel value and calculate ROI

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cross channel marketing data integration

Understand the influence each of your marketing channels has on conversions

Find the channels that deliver the highest ROI

cross channel marketing performance dashboard

Find the channels that deliver the highest ROI

Compare models against each other to determine which is the right fit for your marketing strategy

How Gatesman Proves Performance with Cross-Channel Marketing Analytics

“We've rolled out this more efficient and effective dashboarding solution to many of our clients, who’ve just been thrilled. It’s really my dream come true."

How Gatesman Proves Performance with Cross-Channel Marketing Analytics

“We've rolled out this more efficient and effective dashboarding solution to many of our clients, who’ve just been thrilled. It’s really my dream come true."

ChannelMix provides a 360 view of all our digital analytics. I do not have to piece together reports and analysis from different digital media platforms. I now have one place to view performance and optimize spend.

TRACY H, VP OF MARKETING

MULTI-TOUCH ATTRIBUTION MODELING

1st-party attribution models at your fingertips

With ChannelMix, you’re not limited to one attribution model. Our dashboards come with an array of models that you can apply to your digital marketing data. Best of all, these models are future-proof, no 3rd-party cookies or pixels required.

Rule-Based Models

Single and multi-touch models
Understand channel impact based on first and last-click, linear, U-shaped and time decay models
Vendor-agnostic weighting
A non-biased, de-duped attribution model that doesn’t favor a specific source like Facebook or Google
No 3rd-party cookies required
ChannelMix Conversion metric uses web conversion events as a source of truth NOT 3rd-party pixels and tags
Weighted value and ROI calculations
Combination of media datasets with web datasets allows for spend, ROI and value metrics for each channel

DATA-DRIVEN MODEL

Increased accuracy
Data-driven model uses converting and non-converting paths to deliver more accurate, more complete attribution
More flexible inputs
Data-driven models can accept inputs outside Google Analytics' standard, position-based interactions
No 3rd-party cookies required
ChannelMix ID and ChannelMix Conversions rely only on 1st-party, functional cookies NOT 3rd-party pixels and tags
Weighted value and ROI calculations
Combination of media datasets with web datasets allows for spend, ROI and value metrics for each channel, including impression-based platforms

A future-proof solution for multi-channel attribution

Data Tracking

ChannelMix Conversion Tracking is the standard target variable for our attribution models, creating a single, unified metric for important web events. Best of all, it doesn't require any 3rd-party cookies.

Data Aggregation

Combining media data with web conversion pathing data provides more in-depth insight into how channel spend turns into channel value.

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Data Unification

Combining media data with web conversion pathing data provides more in-depth insight into how channel spend turns into channel value.

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Data Modeling

ChannelMix applies rule-based and data-driven attribution models to the data to provide more accurate, more actionable insight.

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Data Visualization

Within your Multi-Touch Attribution dashboard, you can quickly toggle between types of models for a comprehensive look at your customers' path to conversion.

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You don’t have to wrestle with your data anymore. Our team does the hard work of connecting and unifying your cross-channel data so it’s ready and waiting for you.

SETH BISHOP, DATA SUPPORT MANAGER