Platform capabilities

Marketing & Media Mix Modeling

Harness the power of predictive media mix modeling to plan marketing spend and predict ROI — no data science skills required.

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dashboard for media mix modeling
MEDIA MIX MODELING DASHBOARD

Optimize and predict marketing performance & ROI

You don’t need any special skills to use ChannelMix's data models. With our media mix dashboard, you just need to input your planned spend, click a button and let ChannelMix work its magic.

Our portfolio of performance dashboards is built specifically for lead gen marketers to plan and execute campaigns that maximize ROI and align to business goals. 

Normalize metrics & Taxonomy

OneView brings together like metrics across different sources and channels for holistic reporting

Launch Cross channel dashboards

Track results with a dashboard that brings channel performance data together for a comprehensive view

Launch Cross channel dashboards

Track results with a dashboard that brings channel performance data together for a comprehensive view

Drill into Cross channel engagement KPIs

Easily compare KPIs by campaign, channel or source, by day, week, month or quarter

Maximize engagement & conversions

See which tactics deliver the most engagements and conversions at the best price

spend optimization with media mix modeling

Identify the optimal media mix & predict campaign results

ChannelMix’s media mix models can help you determine where, when and how much to spend to generate stronger ROI in your next campaign.

Compare spending scenarios based on predicted campaign results

Analyze campaign outcomes for different spending scenarios based on your amount of spend and your marketing mix.

roi predictor with media mix modeling
roi predictor with media mix modeling

Compare spending scenarios based on predicted campaign results

Analyze campaign outcomes for different spending scenarios based on your amount of spend and your marketing mix.

How Gatesman Proves Performance with Cross-Channel Marketing Analytics

“We've rolled out this more efficient and effective dashboarding solution to many of our clients, who’ve just been thrilled. It’s really my dream come true."

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automated reporting and data workflow

A powerful modeling engine for your entire sales and marketing ecsoystem

Data Aggregation

ChannelMix automatically collects, unifies and stores the years of historical data required to build a useful marketing mix model.

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Data Modeling

ChannelMix applies its compositional machine-learning model to your data to maximize your target variable. The model supports inclusion of other datasets like weather and geography for greater accuracy.

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Data Visualization

Explore the model with the Spend Optimizer and ROI Predictor built into ChannelMix's media mix model dashboard.
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Every marketer should be able to tap into the power of marketing mix models. And that’s really why we built these solutions — to make data science available to people who aren’t data scientists.

TYLER MITCHELL, DATA SCIENTIST

RESOURCES

More on marketing mix modeling

Matt Hertig

The 5-Minute Guide to Marketing Mix Modeling

Featured image for “The 5-Minute Guide to Marketing Mix Modeling”
Matt Hertig

Hiring a Data Scientist? Don’t Make This Critical Mistake

Featured image for “Hiring a Data Scientist? Don’t Make This Critical Mistake”
Matt Hertig

The 5-Minute Guide to Marketing Mix Modeling

Featured image for “The 5-Minute Guide to Marketing Mix Modeling”
Matt Hertig

Hiring a Data Scientist? Don’t Make This Critical Mistake

Featured image for “Hiring a Data Scientist? Don’t Make This Critical Mistake”

Previous: Multi-touch attribution

Optimize your customers' path to conversion with rule-based and data-driven attribution models.

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