Platform capabilities
Marketing & Media Mix Modeling
Harness the power of predictive media mix modeling to plan marketing spend and predict ROI — no data science skills required.
MEDIA MIX MODELING DASHBOARD
Optimize and predict marketing performance & ROI
Identify the optimal media mix & predict campaign results
ChannelMix’s media mix models can help you determine where, when and how much to spend to generate stronger ROI in your next campaign.
A powerful modeling engine for your entire sales and marketing ecsoystem
Data Aggregation
ChannelMix automatically collects, unifies and stores the years of historical data required to build a useful marketing mix model.
Data Modeling
ChannelMix applies its compositional machine-learning model to your data to maximize your target variable. The model supports inclusion of other datasets like weather and geography for greater accuracy.
Data Visualization
RESOURCES
More on marketing mix modeling
Previous: Multi-touch attribution
Optimize your customers' path to conversion with rule-based and data-driven attribution models.
Request a Demo
Our team is standing by to help you choose the right analytics solution for your needs. It starts with a 30-minute discovery and demo.