Platform capabilities

Campaign Pacing & Performance

Map campaign data across channels for a holistic view of progress toward budgets and goals.

Request Demo
  • Placeholder
Image
Campaign pacing & Performance dashboard

Track cross-channel campaigns against budgets and goals

You don’t have to wait weeks or months to learn how your campaigns are doing. Our campaign dashboards map and unify campaign data across platforms for a holistic, real-time view of progress toward budgets and goals.

campaign metadata source of truth

Manage campaigns with a persistent record of goals, budgets and tracking

ChannelMix Keys serves as your “campaign headquarters” for everyone working on the project. Set up a record that lists the campaign's goal, budget, targeting strategy, creative type and more.

Avoid campaign naming errors with simplified tracking

Say goodbye to complex naming rules and vlookups while reducing common tracking errors.

simplified, automated campaign tracking and mapping
simplified, automated campaign tracking and mapping
Automated campaign tracking & mapping

Avoid campaign naming errors with simplified tracking

Generate unique tracking Keys that map campaign results across channels. Incorporate your Key when setting up campaigns on Google Ads, Facebook Ads and other platforms. Just append it to the end of any field.

campaign pacing and budget optimization

Pace and optimize campaign spend with live, cross-channel dashboards

Keys metadata enables pacing capabilities that show the progress of your campaigns and tactics, so you can adjust spend and strategy immediately. 

campaign pacing and budget optimization
campaign Pacing & Optimization

Pace and optimize campaign spend with live, cross-channel dashboards

Keys metadata enables pacing capabilities that show the progress of your campaigns and tactics, so you can adjust spend and strategy immediately. 

Request a Demo
gatesman agency analytics

How Gatesman Proves Performance with Cross-Channel Marketing Analytics

“We've rolled out this more efficient and effective dashboarding solution to many of our clients, who’ve just been thrilled. It’s really my dream come true."

READ CASE STUDY >>

How Gatesman Proves Performance with Cross-Channel Marketing Analytics

“We've rolled out this more efficient and effective dashboarding solution to many of our clients, who’ve just been thrilled. It’s really my dream come true."

READ CASE STUDY >>
automated reporting and data workflow

A complete solution for holistic campaign tracking and pacing

Campaign Planning

ChannelMix Keys serves as your “campaign headquarters” for everyone working on the project. Set up a record that lists goals, budgets, targeting strategies, creatives and more for the campaign and each channel it encompasses.

Campaign Tracking

Generate unique tracking Keys that map campaign results across channels. Incorporate your Key when setting up campaigns on Google Ads, Facebook Ads and other platforms. Just append it to the end of any field.

Data Aggregation

ChannelMix automatically collects and unifies data from each channel in your campaign — and uses your Key to create campaign-level datasets that incorporate metadata on budget and goals.
LEARN MORE >>

Data Visualization

Pace and optimize campaign spend with live, cross-channel dashboards. Keys metadata enables pacing capabilities that show the progress of your campaigns and tactics, so you can adjust spend and strategy immediately.
LEARN MORE >>

You don’t have to wrestle with your data anymore. Our team does the hard work of connecting and unifying your cross-channel data so it’s ready and waiting for you.

SETH BISHOP, DATA SUPPORT MANAGER

CROSS-CHANNEL DATA AGGREGATION & UNIFICATION

One analysis-ready dataset for all your paid media

ChannelMix creates a single OneView dataset that incorporates all the data from your paid media channels. It even normalizes metrics across sources, so you can make true one-to-one comparisons.

  • Bing Ads
  • Facebook Ads
  • Google Ads
  • Google Campaign Manager
  • Google Search Ads 360
  • LinkedIn Ads
  • Pinterest Ads
  • Reddit Ads
  • Snapchat Ads
  • TikTok Ads
  • Traditional Media (via Google Sheet)
  • Twitter Ads
  • Yahoo! Gemini

RESOURCES

More on campaign pacing and performance

ChannelMix

How to Measure Multi-Agency Marketing Campaigns

Featured image for “How to Measure Multi-Agency Marketing Campaigns”
ChannelMix

3 Questions for Making Your Multi-Channel Campaigns More Powerful

Featured image for “3 Questions for Making Your Multi-Channel Campaigns More Powerful”
Matt Hertig

The Key to Multi-Channel Campaigns? Be Consistent

Featured image for “The Key to Multi-Channel Campaigns? Be Consistent”
ChannelMix

Marketing Reporting 101: Strategy, Best Practices and Examples

Featured image for “Marketing Reporting 101: Strategy, Best Practices and Examples”
ChannelMix

eBook: Marketer’s Guide to Multi-Channel Campaign Analytics & Reporting

Featured image for “eBook: Marketer’s Guide to Multi-Channel Campaign Analytics & Reporting”
Matt Hertig

Sharing Is Caring: How to Bust the Data Silo Mentality in Marketing

Featured image for “Sharing Is Caring: How to Bust the Data Silo Mentality in Marketing”

Previous: Cross-channel reporting

Automating reporting for each of your marketing platforms and channels sets the foundation for any type of analysis you want to take on.

Go to Cross-Channel Reporting

Next: Pipeline analytics & forecasting

Once you can view performance across channels, you’re ready to pace your campaigns against goals and budgets. 

Go to Pipeline Analytics

Request a Demo

Our team is standing by to help you choose the right analytics solution for your needs. It starts with a 30-minute discovery and demo.