Analytics & Reporting for Insurance Marketers

Dedicated suite of solutions for measuring
campaign performance across product lines like life, health, dental, home, auto, commercial and more.

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Demonstrate the impact marketing has on organizational growth

Connect marketing to revenue

Demonstrate marketing’s impact on business growth by tying marketing efforts to new quote requests and repeat customer purchases.

Get a direct lens into ROAS

Measure the efficacy of your campaigns with first-party analytics. Take a data-driven approach to ensure no part of your marketing budget goes to waste.

Optimize your media mix

Become future-ready with clear insight into performance. Predict campaign results and apply marketing dollars to the channels that are most effective.

Expedite data collection

Eliminate manual data gathering processes with daily automated reporting that combines digital, offline and external data for a single source of truth.

ChannelMix helps us make better, faster decisions about how and where we spend our marketing dollars. We can easily pinpoint which campaigns and channels are creating ROI. 

Jeff Schutte, Academy Bank

Marketing ROI Dashboards

Measure and maximize the impact of your marketing investments

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End-to-End Marketing Pipeline

Link campaign performance to sales revenue with a demand pipeline that accurately measures marketing value. Learn more >>
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AI-Powered Spend Recommendations

Optimize your media mix to deliver the best ROI for your budget and goals. Learn more >>


$12B in media analyzed across 1,500+ brands and agencies

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