Attribution is Dead. Marketing Impact Modeling™ is the future for Financial Marketing
Bank on the Predictive Power of Marketing Impact Modeling™
In the financial services landscape, measuring marketing performance isn't just about numbers. It's about navigating a maze of strict regulations, maintaining the utmost data privacy, mapping fragmented customer journeys, and understanding the nuances of long sales cycles. Factor in the need to adapt to changing consumer behaviors amidst a backdrop of legacy systems and a hyper-competitive environment, and you're juggling a multitude of challenges that go far beyond what most industries ever encounter.
ChannelMix's Marketing Impact Modeling™ (MIM) platform is designed for the unique hurdles of the financial sector and leverages your own first-party data to accurately predict ROI, optimize marketing spend, and deliver tangible results with ease. By embracing our innovative modeling approach, you gain the upper hand in today's competitive landscape.
Connect marketing to revenue
Demonstrate marketing’s impact on business growth by tying marketing efforts to new account acquisitions and repeat customer purchases.
Get a direct lens into ROAS
Measure the efficacy of your campaigns with first-party analytics. Take a data-driven approach to ensure no part of your marketing budget goes to waste.
Optimize your media mix
Become future-ready with clear insight into performance. Predict campaign results and apply marketing dollars to the channels that are most effective.
Expedite data collection
Eliminate manual data gathering processes with daily automated reporting that combines digital, offline and external data for a single source of truth.
ChannelMix helps us make better, faster decisions about how and where we spend our marketing dollars. We can now easily optimize our media mix to consistently exceed our new account openings targets.
Marketing ROI Dashboards
Measure and maximize the impact of your marketing investments
End-to-End Marketing Pipeline
AI-Powered Spend Recommendations
$12B in media analyzed across 1,500+ brands and agencies
