More accurate, more sustainable, more impactful analytics for marketers

Empowering Brands to predict marketing performance with the most advanced marketing analytics platform available

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ChannelMix Joins InMarket to create the future of measurement.

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Versatile Scenario Planning

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AI-Driven, Predictive Mix Modeling

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Real-Time Media & Channel Optimization

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Lower total cost of ownership

Accelerate time to insight

Quantify marketing impact

Maximize and drive ROI

Made by Marketers, for Marketers. 

Increasing ROI for brands and agencies since 2007

  • 10% Revenue Gain
    Increase ROI to reach revenue goals with less investment or attain even higher targets
  • 93% Prediction Accuracy
    AI-powered recommendation engine predicts optimal media mix in real time
  • 24 Hour Activation
    Make decisions in seconds with speedy data ingestion and analysis
  • 0% Wasted Spend
    Protect budgets and reduce wasted spend to improve your marketing efficiency

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How the NBA Reduced Time to Insight by 80% across Social Channels

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From 20 platforms to one single source of truth for faster, more accurate insights

Marketing Impact Modeling™: No Cookies or Campaign Tracking Required!

Get ready to transform your marketing strategy with our intuitive, data-driven approach. ChannelMix's Marketing Impact Modeling™ (MIM) platform empowers you to make strategic decisions with ease, armed with comprehensive analytics and actionable recommendations. Say hello to higher returns and greater impact with every campaign.

Run scenarios yourself and see how our user-friendly interface makes it easy to gain valuable insights.

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Marketing Performance by Channel

Data is always on and ready for analysis in our suite of marketing dashboards that deliver insight into performance across every marketing source and channel.

Cross-Channel Performance Analytics

Combine data across your entire offline and online paid media ecosystem into one dashboard for unified insight into performance across all marketing channels.

Campaign Pacing & Performance

See which tactics and channels are contributing to your marketing goals and how your budget is pacing, so you can direct your spend where it matters most.

Pipeline Analytics & Forecasting

Understand and communicate the impact marketing investments have on business outcomes with a single pipeline view for marketing and sales performance.

Multi-Touch Attribution Modeling

Apply attribution models to understand and optimize the path to conversion for your marketing channels, campaigns and customers.

Marketing Impact Modeling™

Apply machine-learning models to historic spend and performance data to run budget scenarios and predict the return on investment for your marketing mix.


$12B in media optimized by ChannelMix Marketing Impact Modeling

Connect

Aggregate and unify data to create a single source of truth for marketing performance.

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Plan

Calculate marketing budgets and goals based on past performance.

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Predict

Analyze spend scenarios to maximize efficiency and ROI.

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Allocate

Plan cross-channel campaigns using your recommended marketing mix.

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Attribute

Analyze marketing impact on business results like leads, purchases and revenues.

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Connect

Aggregate and unify data to create a single source of truth for marketing performance.

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Plan

Calculate marketing budgets and goals based on past performance. 

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Predict

Calculate marketing budgets and goals based on past performance.

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Activate

Launch marketing campaigns based on your ideal media mix. 

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Attribute

Analyze marketing impact on business results like leads, purchases and revenues.

Predictive Insights for Modern Marketers - Unleash the Potential of Your Data

Say hello to a new era of marketing success with our predictive insights. ChannelMix's MIM platform leverages your data to accurately predict ROI, optimize marketing spend, and deliver tangible results. By embracing our innovative modeling approach, you gain the upper hand in today's competitive landscape.

 

ChannelMix empowers us to make better, faster decisions about how and where we spend our marketing dollars. We can easily pinpoint which campaigns and channels are creating ROI.

JEFF SCHUTTE, SVP - DIRECTOR, DIGITAL MARKETING & ECOMMERCE

Read More Client Wins

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Our team is standing by to help you choose the right analytics solution for your needs. It starts with a 30-minute discovery and demo.