Client Story
Enabling self-service analysis for multi-channel marketing campaigns
"ChannelMix has helped us get a handle on our marketing data so we can tag it and pipe it where it can do the most good."Kristen Duncan, Campaign Program Manager, Surescripts
ObjectiveS
Speed up time to insight for campaign reporting.
Easily distribute reports to stakeholders for self-service analysis.
Products
Challenge
Surescripts needed an easier way to evaluate multichannel marketing programs, so they could invest their time and money wisely. The company’s marketing ecosystem included more than 20 platforms across organic social, paid search, webinars and more, which made it difficult and time consuming to track down the necessary data for reporting.
Solution
Surescripts used ChannelMix to automatically capture data from all of its marketing platforms, saving significant amounts of time on aggregating data. ChannelMix creates unified, analysis-ready datasets from all the data it ingests and pipes it into a set of Tableau dashboards that are updated every single day.
With this one view, Surescripts can see all the data for a single program, channel or data source and compare performance. They can also slice their data by market segment, tactic, funnel stage and other levels of granularity.
Outcomes
Faster Reporting for Stakeholders
When a decision-maker has a question about marketing performance, it’s as simple as opening up a dashboard and filtering to see the data they want, at the macro or micro level.
More Bandwidth for Big-Picture Insight
"It's an incredible time to be a marketer at Surescripts. Now we can make informed decisions using our data and do it quickly."
Ready to see more?
Schedule a 30-minute introductory call with our team.