Webinar: Third-Party Cookies Are Dying — Here’s What You Need to Do NOW

Third-party cookies are dying. And honestly? Good riddance.

Because the age of first-party cookies is here.

With first-party cookies, marketers can get all the data they need to prove campaign ROI and optimize spending. Even better, that data can be more accurate than what’s provided by digital ad platforms.

Join ChannelMix’s Matt Hertig as he shows you how a first-party tracking strategy can help marketing teams adapt to new, tougher privacy regulations.

In this session, you’ll learn:

  • Why third-party cookies are dead and what that means for marketing measurement
  • Why first-party cookies are the future of marketing measurement and how to deploy this strategy correctly
  • What you should do now to adapt your measurement strategy so you can get the insights necessary for proving ROI and optimizing marketing strategy

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