We Don’t Need No Stinkin’ Cookies: A Conversation w/ChannelMix CEO Matt Hertig

In episode #14 of Grow with GrowTal, Playbook CEO Bryan Karas and ChannelMix CEO Matt Hertig talk media mix modeling, the limitations of last click attribution, and what every marketing team needs to do to get ahead.


Bryan Karas, CEO

Playbook Media

Matt Hertig, CEO