Join industry pioneers Matt Hertig and Bryan Karas as we navigate the evolving landscape of retail marketing.
Retail brands face the urgent need to adapt or risk being left behind as traditional tracking methods are fading away. This exclusive webinar, featuring insights from ChannelMix CEO Matt Hertig and Playbook Media CEO Bryan Karas, will equip you with the knowledge and tools to thrive in a cookieless future.
Don’t miss out on this informative webinar packed with valuable insights for retail brands in the changing landscape of a cookieless world.
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You will gain valuable insights into:
- The Shift to a Cookieless World: Understand the significant impact of privacy changes on retail attribution and why it’s crucial to act now.
- Adapting Retail Strategies: Learn how to evolve your marketing strategies to overcome the challenges posed by the loss of cookies, ensuring your brand remains competitive and effective.
- The Power of Marketing Impact Modeling™: Discover how Marketing Impact Modeling (ChannelMix’s AI-powered MMM solution) offers a robust solution for navigating the new marketing landscape, with insights into how major platforms and leading brands are already capitalizing on this approach through a client case study.
- Introducing ChannelMix Pacing: Get an exclusive look at the latest analytics tool providing a real-time view of your execution against the selected plan, showing channel breakdowns and spending. It’s continuously updated to help you adjust budgets and stay on target.
Why attend?
- Gain actionable insights from leading experts in the field.
- Understand the latest trends and strategies in retail marketing analytics.
- Learn how to leverage MIM for comprehensive, effective marketing measurement.
PRESENTERS
Bryan Karas, CEO
Playbook Media
Matt Hertig, CEO
ChannelMix
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