The Adcom Group achieves faster optimization, greater client ROI with ChannelMix

The Adcom Group needed faster insight into how its campaigns were performing so it could optimize spend, but manual processes slowed down reporting. It was taking the agency’s analysts 60 to 65 percent of their workweek just to prepare data for reporting.

With ChannelMix, The Adcom Group automated all of the manual prep work, creating a single source of truth for their clients’ campaign data that’s ready for analysis. Now it’s possible to see the status of an entire campaign or compare individual channels and platforms — essential insight for marketing optimization.

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