Data Storytelling for Marketers

People tolerate reports. But they’ll devour a good story.

With “Data Storytelling for Marketers,” you’ll learn how to make your data-driven insights more engaging and persuasive by …

  • Turning your next report into a compelling story through the use of basic narrative techniques
  • Choosing visualizations that effectively convey the insights your audience needs to hear
  • Creating presentations that help the audience to absorb and remember your key takeaways

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