CCF — a creative communications ad agency in Minneapolis — needed to show clients how all their marketing channels worked together to create awareness, engagement and conversions.
But producing cross-channel reporting was challenging because so much of the data was siloed in different source systems. Gathering all the data consumed a huge part of the CCF team’s week.
By using ChannelMix, CCF has streamlined its reporting, saving hundreds of hours per year. And the agency can clearly demonstrate how clients’ marketing investments are creating real and measurable impact.