Barrette Outdoor Living increases reporting frequency after taking control of data with ChannelMix

Barrette Outdoor Living needed to speed up their time to insight, so they could make more timely adjustments to their marketing strategies. With most of their reporting coming from agency partners, they wanted to take ownership of their data without overburdening their own team with manual data prep and report building.

Barrette Outdoor Living partnered with ChannelMix to automate the collection, unification and visualization of marketing data for all of their in-house brands. They now have daily, holistic view of marketing performance for the campaigns both they and their agencies manage.

Download the Case Study