AMA Virtual Conference Session | The Year Ahead in Marketing
Marketers are grappling with the challenge of financial stewardship and value demonstration as their historical tool, cookie-based attribution, faces extinction. “Measuring Marketing in a Cookieless World” unveils a strategic roadmap for marketers in 2024.
Discover how the death of attribution levels the playing field, creating opportunities for innovative strategies to emerge. Gain insights into the imperative role of an organization’s internal data, debunking the reliance on external agencies for unbiased data delivery. Explore the benefits of creating a single source of truth for unified reporting, enhancing data visualization, and expediting decision-making.
Learn how marketers can identify actionable insights, offer channel-specific recommendations for optimal spend in a post-cookie future. Despite the challenges, now is the time to embrace a first-party data-first strategy.
- How to prioritize internal data ownership and embrace a cookieless data strategy
- How to establish a single source of truth for unified reporting, enhancing data visualization, and expediting decision-making
- Techniques to shift from traditional attribution models to trackingless, cookieless predictive analytics