MinneAnalytics Data Tech, a daylong conference showcasing the latest in analytics software and strategy, will feature Alight Analytics CEO Matt Hertig, a national expert on marketing analytics.
Matt will deliver his talk on “Why Marketing Analytics Fails (and How to Do It Right)” on May 30 at the Normandale Partnership Center in Bloomington, Minnesota.
“Marketers face an ever-increasing number of options when it comes to analytics platforms, and it can be difficult to choose the solution that’s best for their unique situation,” he said.
“In my MinneAnalytics talk, we’ll cover a process that can help any marketing team correctly assess what they specifically need to improve marketing performance. That way, they can invest in the right mix of strategy, tools and talent without wasting time or money.”
For more than 12 years, Matt and the team at Alight Analytics have been helping some of the world’s leading agencies and brands — including Adidas, Maui Jim, Elite SEM, AMC Theatres and many more — to streamline reporting, optimize marketing ROI and produce cutting-edge insights that impact the bottom line.
Matt is also a frequent presenter at marketing conferences across the country, where he helps audiences understand and implement powerful principles for analytics success.
About Alight Analytics
Alight Analytics is the trusted provider for everything marketers need to produce powerful marketing analytics faster.
ChannelMix, Alight’s marketing data aggregation platform, automatically collects, cleans, blends and stores data from any source in a single platform that integrates seamlessly with any BI or visualization tool – no coding required.
Alight also offers a full suite of consulting services for marketing dashboards, Google Analytics, cross-channel attribution, data science and any other marketing analytics project.
The Kansas City-based company is a three-time Inc. 5000 honoree, making it one of America’s fastest-growing private companies.