Integrated Marketing Agency Strategic America Selects Alight Analytics and ChannelMix

Strategic America, one of the nation’s top marketing agencies, is partnering with Alight Analytics, the industry leader in marketing analytics, to provide more data-driven tools to clients in order to positively impact their businesses.

The Des Moines-based agency is now leveraging Alight’s ChannelMix solution, the best-in-class marketing data aggregation engine.

ChannelMix automatically collects, cleans and organizes marketing performance data, producing analysis-ready datasets in a fraction of the time, and is supported by a dedicated data solutions team. Agencies can experience time savings of nearly 90 percent after adopting the solution.

“We’re a data-driven agency — it’s an essential element of what we offer clients,” said Jill Johnson, Director of Data/Analytics at Strategic America. “Using ChannelMix will allow us to deliver actionable insights and in-depth reporting.”

Strategic America is a fully integrated marketing agency specializing in field marketing, brand strategy, public relations, media, digital marketing, and data and analytics. They serve leading national, regional and statewide clients in several categories. The agency has won widespread acclaim for its expertise in field marketing, brand building and customer engagement, and was recently named one of Agency Spotter’s Top 20 Marketing Agencies for 2018.

“We’re proud to work with an agency like Strategic America,” said Matt Hertig, Alight’s CEO and Co-Founder. “Their analytics team was already creating so much value for their clients. ChannelMix is going to supercharge their capacity and allow them to uncover ‘aha’-style insights even faster than before.”

Alight Analytics serves advertising agencies and large brands in a range of industries, including consumer goods, insurance and finance, sports and entertainment, retail and e-commerce, among others.