Alight Analytics Announces Memphis Grizzlies as New Client

The Memphis Grizzlies have selected Alight Analytics to deliver advanced analysis and measurement of the team’s marketing performance.

Alight Analytics is a marketing analytics firm that serves some of the nation’s best-known brands and advertising agencies with ChannelMix, its industry-leading aggregation platform for marketing data. While Alight has won clients in a range of industries — including entertainment, finance, insurance, retail, e-commerce and more — the Grizzlies are the company’s first NBA client.

The Memphis Grizzlies will be partnering with Alight’s Insight Analytics Group, the firm’s professional services division. The Insight Analytics Group’s team of experts builds dashboards, implements Google Analytics, analyzes trends and develops strategic insights for organizations across all verticals.

Specifically, Alight will be helping the Memphis Grizzlies with measuring and analyzing their marketing campaigns for ticket sales, as well as delivering metrics on other campaigns, content and promotions.

As part of their work with the Insight Analytics Group, the Grizzlies also will be leveraging ChannelMix. The solution brings all of an organization’s marketing data together in a single comprehensive view, allowing marketers to acquire cross-channel insight into their campaigns’ performance.

“We’re thrilled to be working with the Grizzlies,” said Matt Hertig, Alight Analytics’ CEO and co-founder. “They’re an elite organization with a sophisticated, forward-thinking approach to their marketing. Together, we’re going to discover new opportunities to increase the power of their messages and drive business.”


Alight Analytics® is a full-service provider of powerful, actionable marketing analytics to advertising agencies and brands around the world through its ChannelMix® and Insight Analytics Group™ solutions.

ChannelMix, the world’s first marketing data management platform, eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day prepping data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.

Insight Analytics Group offers expert professional services consulting and training in the field of marketing analytics. Insight Analytics Group’s consultants help brands and agencies implement the same successful strategies that Alight has employed with its own clients. Marketing Analytics Academy, a professional training program, teaches marketers the skills they need to succeed in data-driven marketing.

Alight Analytics was named a 2017 and 2016 Inc. 5000 winner, 2017 Inc. Best Workplace, 2016 Best Place to Work by the Kansas City Business Journal, 2016 Company of the Year Stevie Award Winner, 2016 Awards For Excellence nominee by the Digital Analytics Association, 2015 Stevie Award Winner and 2015 Top 50 Google Technology Provider by CIO Review. Alight’s co-founders, Matt Hertig and Michelle Jacobs, were finalists for 2017 EY Entrepreneur Of The Year for the Central Midwest region. Jacobs is a 2015 EY Entrepreneur of the Year and was named one of Ingram’s 2014 40 Under Forty honorees.

Alight Analytics is a Google Analytics Certified Partner, a Google Analytics Authorized Premium Reseller, a Google Analytics Technology Partner, a Google AdWords Partner, a MarketLive Integrated Partner, an Amazon Web Services APN Consulting Partner, a Tableau Software Alliance Partner and part of the SAP HANA Startup Program.

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