ChannelMix, Alight Analytics’ marketing intelligence platform, has just unveiled a major enhancement to its HubSpot connection.
Starting now, ChannelMix can automatically aggregate HubSpot performance data for landing pages, blog posts and all pages.
The connection already delivered data for HubSpot email metrics, showing how recipients engaged with messages, but the upgrade expands marketers’ view, letting them see entrances, exits, views, bounces, CTA views and clicks, and other metrics for pages tracked with HubSpot.
Here are the metrics included in the new standard datasets:
HubSpot Blog Post Analytics Standard Dataset
| Field Name | Type | Description |
| Report Date | DateTime | The report date for the data |
| URL | Dimension | The URL with domain and scheme to the blog post |
| HTML Title | Dimension | The title in the <title> attribute of the page, shows up in the browsers title bar and as the title in Google search results |
| CTA Clicks | Metric | The number of clicks on the CTA |
| CTA Rate | Integer | The percentage of views that lead to clicks on your CTA |
| CTA Views | Float | The number of times your CTA has been seen by visitors |
| AMP Views | Integer | A breakdown of how many times the AMP version of your blog post was viewed compared to the number of times it was viewed on a desktop |
| Entrances | Integer | The number of sessions on your website that started on this page |
| Exits | Integer | The number of visitors who ended their session on your website after viewing this page |
| Page Bounces | Integer | The number of visitors to a particular website who navigate away from the site after viewing only one page |
| Page Time | Integer | Total amount of time spent on a page |
| Pageviews Minus Exits | Integer | The number of page views recorded in the designated time period minus the number of exits |
| Raw Views | Integer | The number of page views recorded in the designated time period |
| Standard Views | Integer | The number of page views recorded in the designated time period |
| Insert Date | DateTime | Internal use: when the row was inserted in the table |
| ChannelMix Profile | Dimension | When needed, distinguishes between HubSpot accounts – Contents defined by Alight |
HubSpot All Page Analytics Standard Dataset
| Field Name | Type | Description |
| Report Date | DateTime | The report date for the data |
| URL | Dimension | The URL with domain and scheme to the blog post |
| Page Title | Dimension | The title of the page |
| CTA Clicks | Metric | The number of clicks on the CTA |
| CTA Rate | Integer | The percentage of views that lead to clicks on your CTA |
| CTA Views | Float | The number of times your CTA has been seen by visitors |
| AMP Views | Integer | A breakdown of how many times the AMP version of your blog post was viewed compared to the number of times it was viewed on a desktop |
| Entrances | Integer | The number of sessions on your website that started on this page |
| Exits | Integer | The number of visitors who ended their session on your website after viewing this page |
| Page Bounces | Integer | The number of visitors to a particular website who navigate away from the site after viewing only one page |
| Page Time | Integer | Total amount of time spent on a page |
| Pageviews Minus Exits | Integer | The number of page views recorded in the designated time period minus the number of exits |
| Raw Views | Integer | The number of page views recorded in the designated time period |
| Standard Views | Integer | The number of page views recorded in the designated time period |
| Insert Date | DateTime | Internal use: when the row was inserted in the table |
| ChannelMix Profile | Dimension | When needed, distinguishes between HubSpot accounts – Contents defined by Alight |
HubSpot Landing Page Analytics Standard Dataset
| Field Name | Type | Description |
| Report Date | DateTime | The report date for the data |
| URL | Dimension | The URL with domain and scheme to the blog post |
| HTML Title | Dimension | The title in the <title> attribute of the page, shows up in the browsers title bar and as the title in Google search results |
| Entrances | Integer | The number of sessions on your website that started on this page |
| Exits | Integer | The number of visitors who ended their session on your website after viewing this page |
| Page Bounces | Integer | The number of visitors to a particular website who navigate away from the site after viewing only one page |
| Pageviews Minus Exits | Integer | The number of page views recorded in the designated time period minus the number of exits |
| Raw Views | Integer | The number of page views recorded in the designated time period |
| Standard Views | Integer | The number of page views recorded in the designated time period |
| Insert Date | DateTime | Internal use: when the row was inserted in the table |
| ChannelMix Profile | Dimension | When needed, distinguishes between HubSpot accounts – Contents defined by Alight |
To bring this new data into ChannelMix, users just need to visit the Connect page in ChannelMix Control Center and follow the on-screen prompts.
ChannelMix aggregates, unifies and stores data from essentially any marketing, media or sales platform. Whenever possible, Alight uses an API connection like the one for HubSpot because that enables ChannelMix to pull data directly from the source platform.
But, if an API isn’t available, ChannelMix can take in data through automated email or secure FTP processes or direct file uploads.
Check out ChannelMix’s existing library of data sources at this page. Don’t see a source that your team needs? Our Data Solutions team always has a way to support it. Just let us know!