Inc. 5000 Highlights Alight Analytics for the Third Year in a Row

For the third year in a row, Alight Analytics has earned a spot on the Inc. 5000 list of the fastest-growing private companies in the United States, placing at No. 4,241. Only 1 in 4 honorees appears on the list three times.

Alight Analytics provides marketing analytics technology and services to North America’s best-known brands and agencies.

“We’re always excited to be on the list, but we’re even prouder that several of our clients are Inc. 5000 alumni, too,” said Matt Hertig, Alight’s CEO and co-founder. “When they win, we win. Our entire business model is built on empowering our clients to be as successful as possible through marketing analytics.”

Alight Analytics has developed an industry-leading platform for marketing analytics, ChannelMix, which automatically collects and organizes marketing data from all sources. Some clients have experienced time savings of 300 percent with ChannelMix.

Alight also operates the Insight Analytics Group, a professional services division that provides on-demand support to marketing teams who want to advance their marketing analytics.

Since appearing on last year’s Inc. 5000, Alight Analytics has relocated to a new headquarters that’s roughly three times larger than its last office. It also has added 19 new team members over the past eight months. The growth has allowed Alight to create more new features for ChannelMix and begin the development of entirely new products.

And this September, Alight will host the Marketing Analytics Strategy Summit, the Midwest’s first conference dedicated to marketing analytics. The Sept. 20 event will feature speakers from Mattel, Maui Jim, Hill’s Pet Nutrition and other leading organizations.

“We’re not standing still — we’re hitting the accelerator,” said Michelle Jacobs, Alight’s president and co-founder. “We know there is a huge audience of marketers who need the kind of help our team is uniquely qualified to provide.”

The full Inc. 5000 list can be found at and features some of the nation’s most innovative small and midsized companies, though many eventually become giants in their fields. Past honorees include LinkedIn, Yelp!, Microsoft, Dell and Domino’s Pizza, among others.

“If your company is on the Inc. 5000, it’s unparalleled recognition of your years of hard work and sacrifice,” said Inc. editor in chief James Ledbetter. “The lines of business may come and go, or come and stay. What doesn’t change is the way entrepreneurs create and accelerate the forces that shape our lives.”