Alight Analytics has earned a spot on Entrepreneur magazine’s latest Entrepreneur 360™ List, a premier study of the best entrepreneurial private companies in the United States.
Alight is a full-service provider of powerful, actionable marketing analytics to advertising agencies and brands around the world. The fast-growing company is now celebrating its 10th year in business.
“When we launched Alight, we were determined to solve one of the biggest problems facing marketers — measuring and proving the value of their work,” said Matt Hertig, Alight’s CEO and co-founder. “We really value the agency and brand partners who have trusted us with their marketing data and who have helped fuel our growth over the past decade.”
Alight Analytics is the creator of ChannelMix, the first data aggregation solution designed for marketers by marketers. And it provides a range of consulting and training services through the Insight Analytics Group, its professional services division.
Honorees were identified based on the results from a comprehensive study of independently owned companies, using a proprietary algorithm and other advanced analytics. The algorithm was built on a balanced scorecard designed to measure four metrics reflecting major pillars of entrepreneurship—innovation, growth, leadership and impact.
“Our annual evaluation is a 360-degree analysis of top privately held companies representing and serving a variety of industries,” explained Lisa Murray, chief insights officer of Entrepreneur Media Inc.
“These businesses are real-world case studies for any entrepreneur who seeks to master the four pillars that can greatly impact the longevity and growth of their businesses. With the Entrepreneur 360, success is measured by achieving balance throughout the entire organization, predicated by revenue.”
For additional details on the E360 List and the companies recognized, visit entrepreneur.com/360.