Alight Analytics’ Newest Client, Periscope, Uses ChannelMix Self Service to Supercharge Reporting for Clients

KANSAS CITY, MO—Alight Analytics, an industry leading marketing data aggregation firm based in Kansas City, today announced its newest client, Periscope, an independent, full-spectrum impact marketing agency.

By working with Alight, Periscope will take advantage of the company’s ChannelMix Self Service product. This revolutionary data aggregation platform will allow the marketing agency the ability to assemble all client marketing performance data and deliver accurate, repeatable reporting and analysis.

With ChannelMix Self-Service, Periscope will no longer be forced to rely on manual data munging and outdated data visualization software. Instead, ChannelMix affords the agency the ability to develop custom dashboards and perform in-depth analysis modeling with integrated, timely marketing performance data.

“By implementing a solution like ChannelMix Self Service, Periscope now increases the value proposition for the brands they represent,” said Matt Hertig, Alight Analytics Co-Founder. “Their clients will have the ability to understand—with exceptional accuracy—the performance of their marketing efforts.”


Periscope is a fiercely independent impact agency with offices in Minneapolis, Toronto, Hong Kong and Delhi. Periscope uses the power of creativity to help brands build enduring love and loyalty.


Alight Analytics® delivers global marketers powerful, actionable marketing analytics through ChannelMix®, a data-as-a-service marketing data aggregation platform. Alight eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth. As a pioneer in the space, Alight has been helping marketers solve their data problems since 2007.

ChannelMix, Alight’s data aggregation platform, automatically integrates online marketing data, offline marketing data, sales data and all other relevant marketing performance metrics to solve the ever-increasing challenge of siloed, disconnected marketing systems. Brands appreciate the flexibility of the ChannelMix Feed product, allowing their aggregated data to be fed to them and stored in-house. ChannelMix Self Service is perfect for agencies, providing a scalable and cost-effective data aggregation and reporting solution. For anyone seeking a more consultative approach, ChannelMix Full Service includes web analytics management, custom reporting, strategic services, analysis, modeling and training.

Alight Analytics was named a 2015 Top 50 Google Technology Provider by CIO Review, a 2014 Smart Company to Watch by Thinking Bigger Business, a 2014 Best Place to Work by the Kansas City Business Journal, the 2014 Best Business Analytics Solution Provider by Innovation Enterprise, a 2014 25 Under 25® award winner by Thinking Bigger Business and Alight’s Co-Founder, Michelle Jacobs, was named one of Ingram’s 2014 40 Under Forty honorees. Alight Analytics is a Google Analytics Certified Partner, a Google Analytics Authorized Premium Reseller, a MarketLive Integrated Partner, an Amazon Web Services APN Consulting Partner, a Tableau Software Alliance Partner and part of the SAP HANA Startup Program.

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