Alight Analytics Named Kansas City Business Journal’s Best Places to Work for Second Time

KANSAS CITY, MO – Alight Analytics, a marketing analytics and data aggregation firm based in Kansas City, has today been named an honoree of the Kansas City Business Journal’s 2016 Best Places to Work award in the Small Business Category. This is the second time that Alight Analytics has won.

The Best Places to Work award highlights those companies in Kansas City that have unparalleled and successful office cultures.  Companies are nominated and ranked based upon input from their respective employees.  Staff members rate their companies based on team and manager effectiveness, retention probability, work engagement, and whether they feel valued.  Award eligibility is limited to Kansas City metropolitan area businesses with 10 or more full-time employees.

Award winners will be honored at a luncheon on Friday, October 14th.  Alight Analytics will be joined by hundreds of attendees, as well as 29 other award winning Kansas City area businesses at the Sheraton Hotel in Overland Park.  Additional recognition will be given to the top winners in each of the three main categories (small, medium, and large companies) at the award luncheon.

“It is great to again be named an honoree of the Kansas City Business Journal’s Best Places to Work award,” said Michelle Jacobs, Co-Founder of Alight Analytics. “My Co-Founder Matt Hertig and I have come to learn that creating an exceptional office environment is a necessary pillar of organizational success. We and our team are happy to be recognized for what we’ve been able to accomplish together, and it’s exciting to be in the company of so many other stellar businesses.”


Alight Analytics® delivers advertising agencies and brands powerful, actionable marketing analytics through ChannelMix®, the world’s first marketing data management platform. ChannelMix eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day prepping data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.

ChannelMix, a Google Approved Technology, offers pre-built connections to many of the 2000 existing marketing tools and systems, plus can accommodate custom connections to any outliers, Excel files or proprietary systems. Alight does all the heavy lifting, including setting up the connections, building aggregated views, monitoring, data hygiene and ongoing management of the data, a unique service among competitors. Agencies and Brands can access their cleansed, consolidated data using any Business Intelligence tool, such as Tableau Software, BIME, DOMO, Microsoft BI, Qlik and SAS.

Alight Analytics was named a 2016 Awards For Excellence Nominee by the Digital Analytics Association, 2015 Stevie Award Winner, a 2015 Top 50 Google Technology Provider by CIO Review, a 2014 Smart Company to Watch by Thinking Bigger Business, a 2014 Best Place to Work by the Kansas City Business Journal, the 2014 Best Business Analytics Solution Provider by Innovation Enterprise, a 2014 25 Under 25® award winner by Thinking Bigger Business. Alight’s Co-Founder, Michelle Jacobs, is a 2015 EY Entrepreneur of the Year and was named one of Ingram’s 2014 40 Under Forty honorees.

Alight Analytics is a Google Analytics Certified Partner, a Google Analytics Authorized Premium Reseller, a Google Analytics Technology Partner, a Google Adwords Partner, a MarketLive Integrated Partner, an Amazon Web Services APN Consulting Partner, a Tableau Software Alliance Partner and part of the SAP HANA Startup Program.

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