Alight Analytics Co-Founder Michelle Jacobs Named to Kansas City Business Journal’s 2015 NextGen Leaders Class

KANSAS CITY, MO—Michelle Jacobs, Alight Analytics Co-Founder, today was named to the Kansas City Business Journal’s 2015 class of NextGen Leaders.

The NextGen Leaders program is one of the Kansas City Business Journal’s preeminent awards, only given to 25 of the area’s most talented business leaders. As the Journal notes, NextGen Leaders isn’t necessarily a formal award; instead, the “…program is designed to celebrate the accomplishments of the honorees as well as to give them exposure to the present generation of area leaders and help them build connections with each other, and with past and future NextGen classes.

“To be a named a NextGen Leader is a wonderful opportunity,” says Michelle Jacobs. “It offers the chance to interact and get to know so many other highly motivated and talented business leaders throughout the Kansas City area.”

Details about the Kansas City Business Journal’s 2015 NextGen Leaders and the list of honorees is available at the Business Journal’s website.


Alight Analytics® delivers global marketers powerful, actionable marketing analytics through ChannelMix®, a data-as-a-service marketing data aggregation platform. Alight eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth. As a pioneer in the space, Alight has been helping marketers solve their data problems since 2007.

ChannelMix, Alight’s data aggregation platform, automatically integrates online marketing data, offline marketing data, sales data and all other relevant marketing performance metrics to solve the ever-increasing challenge of siloed, disconnected marketing systems. Brands appreciate the flexibility of the ChannelMix Feed product, allowing their aggregated data to be fed to them and stored in-house. ChannelMix Self Service is perfect for agencies, providing a scalable and cost-effective data aggregation and reporting solution. For anyone seeking a more consultative approach, ChannelMix Full Service includes web analytics management, custom reporting, strategic services, analysis, modeling and training.

Alight Analytics® was named a Finalist for the 2015 Ernst and Young Entrepreneur of the Year award, a 2015 Top 50 Google Technology Provider by CIO Review, a 2014 Smart Company to Watch by Thinking Bigger Business, a 2014 Best Place to Work by the Kansas City Business Journal, the 2014 Best Business Analytics Solution Provider by Innovation Enterprise, a 2014 25 Under 25® award winner by Thinking Bigger Business and Alight’s Co-Founder, Michelle Jacobs, was named one of Ingram’s 2014 40 Under Forty honorees. Alight Analytics® is a Google Analytics Certified Partner, a Google Analytics Authorized Premium Reseller, a MarketLive Integrated Partner, an Amazon Web Services APN Consulting Partner, a Tableau Software Alliance Partner and part of the SAP HANA Startup Program.

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