Big news from ChannelMix—the future of measurement is here!
Today at ChannelMix, we announced that we’ve officially joined the InMarket family.
If you’re not familiar with InMarket, they’re an industry-leading, award-winning, real-time marketing and measurement platform. Uniquely understanding the modern consumer, InMarket’s AI-driven marketing platform allows brands to build targeted audiences, activate real-time, omni-channel marketing programs and measure and optimize the success of those programs by closing the loop between consumer intent and purchases.
In addition to our continued investment in the Marketing Impact Modeling™ (MIM) platform, we can now also provide clients expanded access to InMarket’s MTA measurement solution. Combining ChannelMix’s MIM framework with InMarket’s MTA capabilities, our new, holistic capabilities balance real-time campaign optimization and measurement with broader, long-term strategic marketing and channel planning capabilities to drive more effective marketing and advertising efforts (all without a dependency on IDs).
Taken together and more, our solutions will help rebalance and optimize spend across channels to drive marketing efficiency, effectiveness and ROI.
That’s not all—Starting today, ChannelMix’s clients will have access to InMarket’s additional award-winning, real-time marketing solutions, including programmatic audiences, managed media services and analytics to further drive marketing success.
Like ChannelMix, InMarket is focused on driving marketing effectiveness and ROI for its clients, which include some biggest brands in the U.S., such as Dunkin’, Anheuser Busch, P&G, Kraft Heinz, Denny’s, Bob Evans Farms, Frisch’s, STIHL, Clorox, Reddit, Roku, Snap and more.
“ChannelMix’s Marketing Impact Modeling platform addresses the shortcomings of traditional analytics and MMM platforms, which often rely on outdated data and infrequent updates,” said Matt Hertig, CEO and Co-Founder of ChannelMix. “By integrating this cutting-edge technology and platform into InMarket’s award-winning measurement suite, we can offer clients real-time, actionable insights and optimize their marketing spend across campaigns and channels with unprecedented levels of accuracy and speed.”
We couldn’t be more excited about what this means for our clients and the incredible work we can do together to build upon their success with ChannelMix.
Predicting the future has never been more important for marketing—interested in learning more? Set up a call with us today.
If you’re already working with ChannelMix, reach out to your Client Success Manager, and they will be happy to share more.