Why Marketers Choose
ChannelMix

End-to-end, first-party and fully supported. See what makes ChannelMix one of the best analytics platforms for marketers.

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ChannelMix

Datorama

Improvado

TapClicks

Ninjacat

Funnel

End-to-end analytics platform

ETL and reporting platform

ETL and reporting platform

Self-service reporting tool

Basic reporting and visualization tool

ETL and data transformation tool

Best-in-class dashboards built in Tableau and Power BI

Build your own in the app or pipe data to Tableau

Limited library of dashboard templates in the app

 

Build your own reports within the app's report studio

Build your own dashboards with template-based visualization tool

Build and manage visualizations in your own BI tool

First-party customer journey tracking 

Relies on 3rd-party media tracking

Relies on 3rd-party media tracking

Relies on 3rd-party media tracking

Relies on 3rd-party media tracking

Relies on 3rd-party media tracking

Predefined and custom data transformation

User-defined data models

Pre-built and user-defined transformation "recipes"

User-defined data cleanup, mapping and segmentation

User-defined rollups and campaign-level datasets
Custom and standard data rules

Built-in modeling engine

Third-party modeling apps and add-ons available

Not available
Not available
Attribution only available for call tracking
Not available

Data warehouse included

Row-based data storage costs
Storage available at mid-tier level and above

Automated data warehousing requires Pro level

Option for hosted or external data warehouse

Requires external data warehouse

Setup and support included

Requires FTE to manage and support
Technical support only
Full support requires mid-tier Pro level

General support available

Technical support only

Learn what makes ChannelMix the best analytics platform for marketers

Channelmix makes marketing time and spending more efficient. It has been a great tool for reporting upward with executives and proving out the value of marketing.

TRACY H, VP of Marketing

Read ChannelMix reviews on G2

Is ChannelMix right for you?

  • You need end-to-end visibility into the marketing funnel and customer journey

  • You want to prepare your analytics for a future without third-party cookies

  • You're tired of manually pulling together data into spreadsheets for analysis

  • You already use best-in-class visualization tools like Power BI and Tableau

  • You don't have the time or FTEs to dedicate to building and/or managing an analytics solution yourself

Request a Demo