Adidas was determined to maximize their online sales by optimizing their marketing investments. However, their scattered marketing data across different teams was slowing down their progress and consuming a lot of valuable analysis time.
But with ChannelMix, Adidas now receives daily, comprehensive reporting of their entire marketing ecosystem, enabling their analysts to confidently explore the data and find insights and recommendations. As a result, the team can rapidly adapt their marketing strategy and budget because their reporting is always up-to-date. With ChannelMix, Adidas has the confidence to make data-driven decisions that will drive their business forward and achieve their goals.
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