Alight Analytics CEO Matt Hertig will explain “Why Marketing Analytics Fails (and How to Do It Right)” at Digital Summit Portland on June 11.
Matt’s breakout session will give marketers a framework for building a high-performance analytics practice, so they can invest in the tools, roles and processes that will take their marketing insight and reporting to the next level.
“If you’re frustrated by marketing data, you’re not alone — this is a problem that so many marketing teams struggle with,” said Hertig. “But there’s good news, too: It’s a solvable problem, if you use the correct strategy and invest in the right resources. And the rewards can be game-changing for your business.”
Matt will speak from 2:30 to 3 p.m. on Digital Summit Portland’s Stage 2 at the Oregon Convention Center.
Matt is a frequent speaker and panelist on marketing analytics, appearing at conferences and summits across the country. His upcoming talks include Digital Summit Chicago on Aug. 28-29 and Digital Summit Tampa on Sept. 11-12.
Conference-goers aren’t the only ones listening to Hertig’s advice. As the CEO of Alight Analytics, Matt and his team have helped some of the nation’s best-known brands and agencies — AMC Theatres, Maui Jim, Mattel and Adidas — to deliver reporting and insights faster than ever.
About Alight Analytics
Alight Analytics is the trusted provider for everything marketers need to produce powerful marketing analytics faster.
ChannelMix, Alight’s data management platform, automatically aggregates, cleans, blends and stores marketing data from any source in a single platform that integrates seamlessly with any BI or visualization tool – no coding required.
Alight also offers a full suite of consulting services for marketing dashboards, Google Analytics, cross-channel attribution, data science and any other marketing analytics project.
The Kansas City-based company is a three-time Inc. 5000 honoree, making it one of America’s fastest-growing private companies.