A Marketer’s Guide to Data Transformation
Not every marketer needs to understand SQL or database management to leverage their data. But understanding the basics of data transformation can help you provide more context for your raw data to make it more actionable.
Join us for this webinar to learn the foundational concepts of data transformation and how ChannelMix is making it easier for marketers to transform their own data with its new Rules feature.
What we’ll cover:
- What is data transformation?
- Why data needs to be transformed
- How and where data can be transformed
- Demo of ChannelMix’s new data transformation feature