NCSA achieves 1.8x increase in leads and 20% improvement in lead quality with ChannelMix and Playbook Media

NCSA approached Playbook Media at the end of 2022, struggling with a steady decrease in lead volume and eroding lead quality. Their 400-person sales team lacked sufficient leads, necessitating a robust solution to optimize their marketing efforts.

Playbook employed ChannelMix’s Marketing Impact Modeling platform and, in the first month, Playbook cut $100K in wasted spend and reduced cost per lead (CPL) by 27%, all while maintaining lead volume.

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