Adidas wanted to understand how to better optimize their marketing investments to maximize online sales. But their marketing data was scattered and siloed across different teams. The prep work was taking time away from actually performing any analysis.
With ChannelMix, Adidas gets daily, holistic insight into marketing performance, enabling their analysts to actually explore the data to find useful insights and recommendations. Now the team can rapidly adapt its marketing strategy and spend because its reporting is always up to date