Marketing Analytics Strategy Summit Welcomes Tableau Software

ChannelMix Press Releases


Tableau Software, the world leader in visual analytics, has joined the lineup of the second annual Marketing Analytics Strategy Summit (MASS) on Sept. 26 in Kansas City. 

Steven Mostello will share how Tableau has created a truly data-driven culture. Using marketing dashboards created for Tableau by Tableau, he’ll explain how the company uses data to make strategic marketing decisions. 

“Tableau’s the industry leader in dashboards and visualization for a reason,” said Matt Hertig, the CEO and co-founder of Alight Analytics, the organizers of MASS. “Their solution makes it possible for everyone to truly see and understand data, so users can make better, more informed decisions. It’s going to be exciting to see how Tableau uses dashboards in their own business.” 

MASS will also feature experts from the NBA, Cox Automotive, Commerce Bank and other leading business. As the Midwest’s first conference dedicated to marketing analytics, the daylong event is an opportunity for data-driven marketers to learn how other teams are using marketing and sales data to increase revenue, improve lead generation and achieve other real-world business goals.  

Other confirmed speakers include:

  • Iveta Karapetian, NBA, Manager of Digital Content Strategy
  • Susan Bergen, Commerce Bank, EVP-Corporate Marketing
  • Christine Contreras, Commerce Bank, Marketing Strategist
  • Casey Copeland, Cox Automotive, Marketing Products Director
  • Reese McGillie, Tinuiti, Director of Insights and Analytics
  • Tim Wilson, Search Discovery, Senior Director of Analytics
  • Diana Lucaci, True Impact, Founder and CEO
  • Natalie Jackson, emfluence, Marketing Director 

Based in Kansas City, Alight Analytics helps brands and agencies answer their most important questions about marketing’s impact with a comprehensive suite of enterprise solutions. Alight is the creator of the ChannelMix marketing intelligence platform.

Tickets for the Marketing Analytics Strategy Summit are on sale now for $299 at The event will run from 9 a.m. to 5:30 p.m. Sept. 26 at The View at Briarcliff Event Space, 4000 N. Mulberry Drive in Kansas City, North. Each ticket includes lunch and admission to a happy hour following the conference. 

The event’s sponsors include Branding Stop, Digital Summit, emfluence, the Helzberg School of Management at Rockhurst University, Infegy, Tableau and the Department of Biostatistics and Data Science at the University of Kansas Medical Center.