Alight Analytics Earns Spot on Inc.’s Best Workplaces 2017 List

Alight Analytics is one of the highest-scoring businesses with standout employee engagement.

KANSAS CITY, MO (June 1, 2017) – Alight Analytics has been named one of Inc. magazine’s Best Workplaces for 2017, the second annual ranking in the fast-growing private company sector.

Out of thousands of applicants, Alight was one of only 233 winning companies chosen to be featured.

The Best Workplaces list is the result of a wide-ranging and comprehensive measurement of private American companies who have created exceptional workplaces through vibrant cultures, deep employee engagement and stellar benefits.

“We couldn’t accomplish everything we have without an amazing team,” said Matt Hertig, Alight Analytics’ CEO and co-founder. “Technology only takes you so far. Ultimately, you need exceptional people who are committed to serving clients.”

Built in partnership with employee engagement and work culture experts Quantum Workplace of Omaha, Nebraska, Inc.’s Best Workplaces list is a magnifying glass on how innovative companies can truly raise the bar in hiring and retaining the best talent.

What does it take to become a company that workers want to be part of? Inc. magazine says it’s more than good pay and good perks – it’s also about having a clear purpose, a sense of humor and leadership that makes the two work together.

“When we launched Alight 10 years ago,” said Michelle Jacobs, Alight’s COO and Hertig’s co-founder, “we deliberately created a workplace culture where everyone is encouraged to speak up, where office politics are replaced with friends, trust and fun. My experience has always been that it doesn’t matter so much what you are doing for a living, but who you are doing it with.”

The 2017 Inc. Best Workplaces Awards assessed applicants on the basis of benefits offered and employees’ responses to a unique, 30-question survey fielded by each of the applying companies. Responses were evaluated by the research team at Quantum Workplace. For its results to qualify, each company had to achieve a statistically significant response rate based on employee count. Survey scores account for employer size to level the playing field between small and large businesses. All companies had to have a minimum of 10 employees and to be U.S.-based, privately held, and independent – that is, not subsidiaries or divisions of other companies.

While researching the entries, Inc. and Quantum saw distinct themes develop:

  • Strong company cultures breed stunning individual and team performance.
  • Workers at the best companies don’t view their employers as sugar daddies. They aren’t mesmerized by whatever giveaways seem to be the latest fad—be it gourmet lunches or beer fridges.
  • When employees feel valued by their organization, they are far more likely to be engaged. This single factor proved to be one of the largest drivers of employee engagement.

How does this transfer into everyday life at Alight?

  • Alight puts a priority on communication, including regular all-hands meetings where Jacobs and Hertig share important news from each department.
  • About 96 percent of Alight employees agreed that company leaders value people as the company’s most important resource.
  • The word that most Alight employees used to describe their workplace was “fun.”

Here’s a sampling of what Alight employees had to say:

  • “When I tell friends and family that I really feel like I have the best job ever, I 100% mean it.”
  • “They are willing to go the extra mile to make sure I feel like I have any resource I might need, which is unlike anything I’ve ever experienced.”
  • “It’s a unique place that I wouldn’t have thought *could* exist before I came here. We have the size of a startup and the passion to go with it. We are a team of experts and soon-to-be-experts, and we’re lucky enough to have confident managers who empower the experts to lead the company in the right direction.”

Alight Analytics® is a full-service provider of powerful, actionable marketing analytics to advertising agencies and brands around the world through its ChannelMix®, Insight Group™ and Marketing Analytics Academy™ solutions.

ChannelMix, the world’s first marketing data management platform, eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day prepping data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.

ChannelMix, a Google Approved Technology, offers pre-built connections to many of the 3000+ existing marketing tools and systems. Plus, it can accommodate custom connections to any outliers, Excel files or proprietary systems. Alight does all the heavy lifting, including setting up the connections, building aggregated views, monitoring, data hygiene and ongoing management of the data, a unique service among competitors. Agencies and brands can access their cleansed, consolidated data using any business intelligence tool, such as Tableau Software, BIME, DOMO, Microsoft BI, Qlik and SAS.

Insight Group offers expert professional services consulting and training in the field of marketing analytics. Insight Group’s consultants help brands and agencies implement the same successful strategies that Alight has employed with its own clients.

Alight Analytics was named a 2016 Inc. 5000 winner, 2016 Best Place to Work by the Kansas City Business Journal, 2016 Company of the Year Stevie Award Winner, 2016 Awards For Excellence nominee by the Digital Analytics Association, 2015 Stevie Award Winner, a 2015 Top 50 Google Technology Provider by CIO Review, a 2014 Smart Company to Watch by Thinking Bigger Business, a 2014 Best Place to Work by the Kansas City Business Journal, the 2014 Best Business Analytics Solution Provider by Innovation Enterprise, a 2014 25 Under 25® award winner by Thinking Bigger Business. Alight’s co-founders, Matt Hertig and Michelle Jacobs, are finalists for 2017 EY Entrepreneur Of The Year for the Central Midwest region. Jacobs is a 2015 EY Entrepreneur of the Year and was named one of Ingram’s 2014 40 Under Forty honorees.

Alight Analytics is a Google Analytics Certified Partner, a Google Analytics Authorized Premium Reseller, a Google Analytics Technology Partner, a Google AdWords Partner, a MarketLive Integrated Partner, an Amazon Web Services APN Consulting Partner, a Tableau Software Alliance Partner and part of the SAP HANA Startup Program. For more information, visit


Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Winner of Advertising Age’s “The A-List” in January 2015, and the National Magazine Award for General Excellence in both 2014 and 2012. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 40,000,000 today. For more information, visit


Quantum Workplace is an HR technology company that serves organizations through employee engagement surveys, action-planning tools, exit surveys, peer-to-peer recognition, performance evaluations, goal tracking and leadership assessment. For more information, visit