Alight’s Newest Client, Interac Inc., to Enhance User Experience with Google Analytics Premium

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KANSAS CITY—Alight Analytics, a leading marketing data aggregation firm and Google Analytics Certified Partner, today announced a new client: Interac Inc., Canada’s leading digital payment brand.

Through the partnership, Alight Analytics will implement a robust build of Google Analytics Premium and Google Tag Manager on Interac’s payment portal. The company’s goal for this implementation is to better understand its audience, customer pathing, and user engagement.

Alight, a Google Analytics Premium Reseller, is now leading a full scale configuration of Google’s enterprise product. Google Analytics Premium affords users a wider range of benefits, including greater processing power, more on-time data freshness, and advanced analytical tools. Other benefits, such as increased segmentation capabilities and automated integration with a host of digital marketing tools will be key instruments in the custom configuration for Interac.

“A Google Analytics and GTM build out is a vital addition to Interac’s marketing infrastructure,” said Michelle Jacobs, Co-Founder, Alight Analytics. “With the amount of traffic they receive on a daily basis, they will now be able to more clearly see how their users are interacting with their site.”


Interac is Canada’s leading payment brand. Together, Interac Association and Acxsys Corporation operate an economical, world-class debit system with broad-based acceptance, 24/7 reliability, security and efficiency. The brand is chosen an average of 12 million times daily to pay and exchange money. Interac products and services securely connect people to their money at the ABM through Interac Cash, at retailers across Canada through Interac Debit and the US, and online through web based services – Interac Online for online purchases, and Interac e-Transfer for person-to-person payments. In addition, Interac Flash, the secure contactless enhancement of Interac Debit, is in widespread use at retailers across Canada and provides the platform for mobile NFC proximity payments.  The organization is also a leader in the prevention and detection of fraud.


Alight Analytics® delivers global marketers powerful, actionable marketing analytics through ChannelMix®, a data-as-a-service marketing data aggregation platform. Alight eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth. As a pioneer in the space, Alight has been helping marketers solve their data problems since 2007.

Alight Analytics® was named a 2014 Smart Company to Watch by Thinking Bigger Business, a 2014 Best Place to Work by the Kansas City Business Journal, the 2014 Best Business Analytics Solution Provider by Innovation Enterprise, a 2014 25 Under 25® award winner by Thinking Bigger Business and Alight’s Co-Founder, Michelle Jacobs, was named one of Ingram’s 2014 40 Under Forty honorees. Alight Analytics® is a Google Analytics Certified Partner, a Google Analytics Authorized Premium Reseller, a MarketLive Integrated Partner, an Amazon Web Services APN Consulting Partner, a Tableau Software Alliance Partner and part of the SAP HANA Startup Program.

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