Alight Analytics LLC and Promotion Fulfillment Center Announce Strategic Partnership

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KANSAS CITY (MO) February 9, 2015 – Alight Analytics LLC has accepted a strategic minority investment from Promotion Fulfillment Center (PFC), a full-service promotion and fulfillment company headquartered in Camanche, IA.

Promotion Fulfillment Center, a full-service promotion and fulfillment company with four locations throughout North America, is continually seeking opportunities to enhance and expand its professional service offerings. “This strategic investment will allow PFC to bring our clients a deeper understanding of complex marketing data so they can make informed decisions about marketing programs,” said Laurie Kolbeins, President of PFC. “We invested in Alight Analytics because of their strong reputation and solid marketing platforms that deliver outstanding results for their clients.”

ChannelMix, Alight’s data aggregation platform, automatically integrates online marketing data, offline marketing data, sales data and all other relevant marketing performance metrics to solve the ever-increasing challenge of siloed, disconnected marketing systems. Brands appreciate the flexibility of the ChannelMix Feed product, allowing their aggregated data to be fed to them and stored in-house. ChannelMix Self Service is perfect for agencies, providing a scalable and cost-effective data aggregation and reporting solution. For anyone seeking a more consultative approach, ChannelMix Full Service includes web analytics management, custom reporting, strategic services, analysis, modeling and training. “Alight Analytics is excited to partner with PFC to deliver a heightened level of marketing aggregation and analysis to their clients,” said Matt Hertig, Co-Founder of Alight Analytics.


Alight Analytics® delivers global marketers powerful, actionable marketing analytics through ChannelMix®, a data-as-a-service marketing data aggregation platform. Alight eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth. As a pioneer in the space, Alight has been helping marketers solve their data problems since 2007.

Alight Analytics® was named a 2014 Smart Company to Watch by Thinking Bigger Business, a 2014 Best Place to Work by the Kansas City Business Journal, the 2014 Best Business Analytics Solution Provider by Innovation Enterprise, a 2014 25 Under 25® award winner by Thinking Bigger Business and Alight’s Co-Founder, Michelle Jacobs, was named one of Ingram’s 2014 40 Under Forty honorees. Alight Analytics® is a Google Analytics Certified Partner, a Google Analytics Authorized Premium Reseller, a MarketLive Integrated Partner, an Amazon Web Services APN Consulting Partner, a Tableau Software Alliance Partner and part of the SAP HANA Startup Program.

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At PFC, our clients’ success is our number one priority. Since 1974, PFC has delivered quantifiable results, with turnkey solutions in fulfillment, e-commerce, rebates, sweepstakes, coupons and contact center – all backed by leading technology. Brands who partner with PFC have historically achieved considerable cost savings and have significantly improved their turn times. PFC allows clients to focus on their big picture business goals, while it skillfully manages all the details. For more information call (800) 493-7063 or visit

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