Alight Analytics Expands Into New World Headquarters

James Hart Press Releases

Alight Analytics, one of the fastest-growing businesses in America, has unveiled its new world headquarters located at 1100 Main St. in downtown Kansas City.

Alight’s new 20,000-square-foot office is more than triple the company’s previous footprint in Kansas City’s River Market neighborhood and encompasses the entire 17th floor of the City Center Square tower.

The explosive demand for marketing analytics and media data aggregation services from advertising agencies and brands continues to fuel Alight’s growth, driving almost 50 percent revenue growth versus the previous year. It’s one of the factors that landed Alight on the Inc. 5000 list for the second year in a row and is driving the need for significantly larger space.

“It’s a beautiful space, but more importantly, our new home gives our team the room it needs to grow,” said Matt Hertig, the company’s CEO and co-founder. “As we’ve continued to rapidly expand our roster of clients, we need a larger, energizing space for our team to continue to deliver innovative marketing analytics and data management solutions to make the tedious task of marketing reporting more automated.”

Alight Analytics, now celebrating its 10th year in business, was built by marketers, for marketers, and has been serving the marketing vertical since its bootstrapped inception in 2007.

Along with creating ChannelMix, the first media data aggregation platform designed especially for marketing, Alight also provides expert marketing analytics services and training through the Insight Analytics Group, its professional services division.

The new space, secured by Colliers, designed by Clockwork and constructed by Hawthorn, was reimagined (previously a government office) to encourage collaboration and connection among team members. Its “resimercial” feel is a bold departure from the more modern design of their prior location, with rooms that encourage lounging, socializing and play with soft surfaces, warm wood and cozy accents.

To give team members unobstructed views of downtown Kansas City and the downtown airport from their desks, Clockwork developed an innovative plan to locate almost all of the 10 glass-walled meeting rooms to the interior core of the floor, delivering natural light from floor-wide floor-to-ceiling windows. In a dramatic move to keep with Alight’s personality, the historic coffered ceiling was exposed, giving a slightly industrial feel to the sophisticated space.

From its majestic views of downtown to its height-adjustable desks, comfortable sofas, espresso machine, Google bicycle, vintage video games and Star Wars dartboard, Alight’s new headquarters is a place where team members will be excited to come to work every day.

“We devoted so much time and care to getting all the details right,” said Michelle Jacobs, Alight’s co-founder and president. “This isn’t just a new office. We want this new space to feel like a second home for our team.”


Alight Analytics® is a full-service provider of powerful, actionable marketing analytics to advertising agencies and brands around the world through its ChannelMix®, Insight Analytics Group™ and Marketing Analytics Academy™ solutions.

ChannelMix, the world’s first marketing data management platform, eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day preparing data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.

Insight Analytics Group offers expert professional services consulting and training in the field of marketing analytics. Insight Analytics Group’s consultants help brands and agencies implement the same successful strategies that Alight has employed with its own clients.

Alight Analytics was named a 2017 and 2016 Inc. 5000 winner, 2017 Inc. Best Workplace, 2016 Best Place to Work by the Kansas City Business Journal, 2016 Company of the Year Stevie Award Winner, 2016 Awards For Excellence nominee by the Digital Analytics Association, 2015 Stevie Award Winner, a 2015 Top 50 Google Technology Provider by CIO Review, a 2014 Smart Company to Watch by Thinking Bigger Business, a 2014 Best Place to Work by the Kansas City Business Journal, the 2014 Best Business Analytics Solution Provider by Innovation Enterprise, a 2014 25 Under 25® award winner by Thinking Bigger Business. Alight’s co-founders, Matt Hertig and Michelle Jacobs, were finalists for 2017 EY Entrepreneur Of The Year for the Central Midwest region. Jacobs is a 2015 EY Entrepreneur of the Year and was named one of Ingram’s 2014 40 Under Forty honorees.

Alight Analytics is an Amazon Web Services APN Consulting Partner, a Tableau Software Alliance Partner,  Google Analytics Technology Partner, Google Analytics Certified Partner and a Google Analytics Authorized Premium Reseller.

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