Alight Analytics Automates a Manual Process with Its New File Uploader for ChannelMix

ChannelMix Press Releases

KANSAS CITY, MO—Alight Analytics, an industry-leading marketing data aggregation firm based in Kansas City, today announced it has released an advanced file upload system for its ChannelMix platform. With this technological innovation, ChannelMix becomes one of the industry’s only platforms to seamlessly accept and integrate data from unstructured marketing sources. As not all marketing channel sources have automated data extraction methods, this new tool gives users the ability import file formats such as Excel and CSVs for inclusion and assimilation into existing data, eliminating the need for extensive manual cleanup or assistance from Alight’s Data Science team.

For clients with proprietary software, whether that be transaction applications or company-specific CRM systems, the file uploader can easily consolidate and stitch that data into other marketing sources. Regardless of the file type, ChannelMix any and all data necessary for analysis.

“Automation is an important element of repeatable data collection. Our new file uploader for ChannelMix fixes a process that was far too manual. And it now means that the reporting-ready files we hand back to our clients are even better and more accurate than ever before,” said Michelle Jacobs, Alight Co-Founder.


Alight Analytics® delivers global marketers powerful, actionable marketing analytics through ChannelMix®, a data-as-a-service marketing data aggregation platform. Alight eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth. As a pioneer in the space, Alight has been helping marketers solve their data problems since 2007.

ChannelMix, Alight’s data aggregation platform, automatically integrates online marketing data, offline marketing data, sales data and all other relevant marketing performance metrics to solve the ever-increasing challenge of siloed, disconnected marketing systems. Brands appreciate the flexibility of the ChannelMix Feed product, allowing their aggregated data to be fed to them and stored in-house. ChannelMix Self Service is perfect for agencies, providing a scalable and cost-effective data aggregation and reporting solution. For anyone seeking a more consultative approach, ChannelMix Full Service includes web analytics management, custom reporting, strategic services, analysis, modeling and training.

Alight Analytics was named a 2015 Stevie Award Winner, a 2015 Top 50 Google Technology Provider by CIO Review, a 2014 Smart Company to Watch by Thinking Bigger Business, a 2014 Best Place to Work by the Kansas City Business Journal, the 2014 Best Business Analytics Solution Provider by Innovation Enterprise, a 2014 25 Under 25® award winner by Thinking Bigger Business and Alight’s Co-Founder, Michelle Jacobs, is a 2015 EY Entrepreneur of the Year and was named one of Ingram’s 2014 40 Under Forty honorees. Alight Analytics is a Google Analytics Certified Partner, a Google Analytics Authorized Premium Reseller, a Google Analytics Technology Partner, a MarketLive Integrated Partner, an Amazon Web Services APN Consulting Partner, a Tableau Software Alliance Partner and part of the SAP HANA Startup Program.

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