PRESS: MarTech Series Covers Alight’s New Cross-Channel Attribution Solution

MarTech Series covers Alight's cross-channel attribution solution

MarTech Series, an information source for the marketing industry, is sharing the news about the latest innovation from Alight Analytics: ChannelMix Keys, a powerful resource for cross-channel marketing attribution.

With ChannelMix Keys, marketers generate a single multi-character tag or “key” that can be attached to ad campaigns on Facebook, Google, Twitter, YouTube and other online and offline advertising platforms, giving marketers insight into:

  • Channel attribution, performance and value
  • Automated budget pacing for all channels
  • Goals and objectives specific to the cross-channel campaign

Read the full post here. To learn more about ChannelMix Keys and how it helps marketing teams take control of their multi-channel campaigns, check out this blog post.