Ingram’s Magazine Features Michelle Jacobs’ Insight on Buying the Right Solution

Struggling to find the best possible technology for your company? Worried about wasting valuable time and money on the wrong solution?

Michelle Jacobs, Alight AnalyticsThen you should read this column from Michelle Jacobs, Alight’s president and co-founder, in the latest issue of Ingram’s Magazine.

Our focus is on marketing analytics, but Michelle’s words will be useful to anybody who needs to make a buying decision.

It’s easy to feel pressured to buy the newest product — after all, nobody wants to fall behind the competition. Unfortunately, in a lot of cases, bells and whistles are all these vendors are offering: something that looks pretty, makes a lot of noise and doesn’t do much beyond devouring your time, money and morale.

The good news? It’s not impossible to select a platform that generates true ROI for your organization. The secret is to focus on people first.

Check out Michelle’s full article at Ingram’s website. It’s part of the Kansas City magazine’s annual “40 Under 40” issue, now celebrating its 20th year.

Michelle is an Ingram’s “40 Under 40” honoree from 2014. Last year, she was a finalist for the EY Entrepreneur Of The Year for the Central Midwest, alongside Alight’s co-founder and CEO, Matt Hertig.